The hashtag isn’t new to the world of digital media and if you’re still unsure about why you need to incorporate them in your social media campaigns and posts, check out these reasons:
1. Check Out the Competition
Hashtags make it easier to access who else is in your niche or industry. This means that you can scroll through different posts and curate ways to stand out amongst the competition. You’re able to see how others in your field advertise and what they’re offering, learn how you can offer something different and create new ways to reach customers that are looking for your expertise or services.
2. Branding and Visibility will Expand
If you’re a business owner, an influencer, or an agency, using hashtags will be a concrete way to stay visible. Think about it, even if you haven’t posted in three days, there are still posts circulating because of the hashtags you use. Consumers are constantly clicking and searching through different tags and looking for brands, professionals, and services. Using hashtags will keep your brand relevant and keep you visible to many audiences, you’ll also gain new followers that lead to being potential customers.
3. Promotion, Promotion, Promotion
Hashtags have become such a necessity with social media, especially Instagram because it is an effortless promotion. Think of hashtags like an extended “word-of-mouth” reference, when you use certain hashtags your followers will also begin to use those hashtags. Like any other trend or topic, their additional followers will begin to use the hashtags and start reaching out to inquire about your services or how to come on board with your brand. You can also incorporate certain hashtags with promotions and giveaway with your followers.
Have your followers engage with a post by using a hashtag and tagging some of their followers to keep your brand circulating and gaining more visibility.
4. Effective and Detailed Campaigns
Hashtags also help marketers create targeted and detailed marketing campaigns. Searching through hashtags allow you to not only see who is engaging but where they’re located and what else they’re interested in. When you search a hashtag on Instagram, there are additional hashtags that pop up and show related tags and campaigns. This helps you perfectly craft how you want to reach your followers and know what will get them interested to opt in your services and continue to support your brand.
Whether you’re a new brand or simply looking for new ways to bring on new followers and clients hashtags are definitely a concrete way to have your brand’s voice heard on social media.